Logos I Have Known

Logo design is one of my most favorite aspects of my chosen career. In fact, you'll find that quite a few of the drawings in my Doodle Depository look suspciously like logos for nonexistant companies or organizations.

I've had the opportunity to design logos at several of my previous places of employment as well as for my own projects. When I'm tasked with developing a logo, I generally go through much the same procedure for each one.

The process always starts with research. After all, if you're going to create a logo, knowledge of who or what you are creating it for is vital. A logo should convey something about the business, individual, or organization that it represents, and if it fails to do so, then it fails as an effective logo.

The next step involves pencil and paper. Doodling is an important part of the logo development process for me, as is brainstorming. I'll often work from the research that I've done and write down a list of ideas before drawing anything. Invariably, I'll then fill up a blank sheet of paper or two with various and sundry concept doodles.

Sometimes one of these rough sketches will translate directly into the finished product. Other times, I'll be asked for multiple comps to be worked up on the computer, usually in a vector-based illustration software format such as Adobe Illustrator. Depending on how many "cooks" there are, these comps will gradually be refined, combined, and whittled down into a fabulous, shiny new logo.

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